Google launched its new
algorithm this Monday on 3rd June 2019, which left many website Publishers
including Daily Mail perplexed. The subtle evidence of algorithm change was
going on since the last week of May, as many SEO Analysts witness a sudden drop
and rise of traffic on various websites.
SEO Specialists of Digital
Marketing Company, Pro Digital Mind- Purnima Priyadarsini says, “I saw a huge
spike in SERP of a website I was working on, but when I checked it 24 hours
later, the ranking had dropped significantly. I have to execute some
modifications in my SEO Strategies and thankfully the traffic is improving”.
This is not the only case,
most SEO based Forums were flooded with related posts. Losing more than 40% of
its daily search traffic, the SEO director of Daily Mail even seeks helps at
Google’s Help Forums. On the contrary, many sites like Mirror, HuffPost
witnessed massive gains in Search visibility.
The new rollout is unclear
and still in the initial phase. Most traffic drop is still not improved till
now but SEO analysts across the world trying to find the reason behind these
spikes and drops. It’s no doubt the updates of Google’s algorithms happen
frequently, but this time it seems to hit a vital cord.
Some also saw some changes
on June 2nd as the Google Bot Traffic almost vanished for a couple of hours and
return to normal once again. According to previous data, the pattern of loss
and gain of traffic is random. While The Daily Mail loses 43% of Search
Visibility, websites from the UK like The Sun, Metro and Mirror gained traffic
on the other hand.
Top SEO Analysts believe the new algorithm is
Google is targeted on Ads, the speed of the site, contents and so on”.
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