From foods to personal care, the word organic follows
everywhere you go. Now the idea of organic marketing is also gaining massive
attractions over the last couple of years. When it comes to organic products,
people might have their own version of opinions, but the idea behind organic
marketing is pretty clear- building a community of loyal followers.
Unlike paid marketing, organic marketing doesn’t require any
monetary investment. All it requires is unique marketing skills and rest can be
done with free tools and services. In this marketing, you have to use social
media platforms to establish your online presence and reach out to customers
through content posting and constant interactions.
Is it better than paid marketing?
Well, if you are looking for faster and short-term goals,
then paid marketing may suit your need. Conversely, organic marketing is
comparatively slower but great for enhancing brand visibility and accumulating
loyal customers. In paid marketing, all you have to do is display your ads to
target customers, but here you have to constantly stay in touch with your
customers, answers their queries and try to employ healthy conversations about
your brand.
In simple terms, Organic
marketing, although takes time, ensures more sales and attracts long-terms
clients.
Create Timeless Contents
Try to post contents which matters even after a long time.
Most marketers make the mistake of posting contents relevant to their products
and services only. Soon your consumers will start getting bored on seeing
repeated posts. The idea is to post three random and trendy contents with every
one product/service-oriented post.
Use Emojis and Hashtags
Emojis are the new vocabulary of online platforms. It is a
great way to invoke engagement and humanize your brand. Hashtags are platform
dependent. For example- you need only a good hashtag to generate 21 per cent
engagement on Twitter. Meanwhile, Instagram posts do well with 10+ hashtags and
Facebook posts are better off without any hashtag.
Memes
Creating memes relevant to current events have the potential
to go viral overnight. The key is to have a team of good graphic designers and
writers. Then you are set to break barriers in customer engagement.
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